How to Promote Your Book in Two Easy Sentences

I count a number of writers among my friends and acquaintances. I’ve been interested to see how they promote themselves and their work. My gold standard for a writer marketing his or her works (albeit in a non-annoying way) has been John Scalzi.

He will have to give up the crown, though. Kenneth Eng has eclipsed him. Eng was a freelance writer for AsianWeek. He wrote a couple of columns, including “Why I Hate Blacks” and “Proof That Whites Inherently Hate Us”, with the predictable results. When Fox News talked to him about his “Why I Hate Blacks” column, he managed to go from discussing his racism to discussing his book about techno-dragons in two sentences. I dare anyone else to top that.

I also dare you to read the book’s preview on Amazon. And if you’d like to know more about Kenneth Eng, the SFist has quite the collection of links.

2 thoughts on “How to Promote Your Book in Two Easy Sentences

  1. He seemed to be pretty much ignoring the questions in favor of saying whatever he wants. That may be useful in the immediate moment, but I expect it pretty much kills any chance of him getting useful publicity in the future.

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