Due to Stephen’s LOLprowess, our site now has enough Diggs or Technorati gold stars in heaven to rate us being approached by marketing firms. The first couple of times we got emails, I was like, “Huh? They want to do what? What’s the catch?” The catch is that these companies want to send us free stuff in exchange for us giving them shout outs about their products or services. Apparently this phenomenon has a name: “Word of Mom.”
The nice part of the deal is that they send us free stuff but we don’t have to talk about it unless we like it, mostly, I’m guessing, because they don’t want the bad word from us moms. But it takes the pressure off of me because I don’t feel obligated in any way. I can pick and choose what is interesting to me and talk about only those things. Isn’t the internet a powerful thing?
Most of the email traffic has come from the PR firm representing the Turner TV channels. The first round of swag was disappointing, mostly because I didn’t read the email carefully enough. I thought she was sending me new shows of Saving Grace and The Closer. I was having puppies over the prospect of new episodes (and early, no less) because I love those two shows. In actuality she was sending me the greatest hits collections of those shows and a few others in the hopes that I might be interested in them and willing to plug them on the blog. Oops, I think I played right into their hands there, didn’t I?
The second round of swag was a book called The Best Old Movies for Families. This book is very cool. It’s funny and well written, and it’s made me want to further my own movie education as well as introduce my kids to a whole range of movies that don’t involve Dora, Diego and the dreaded Disney princesses.
In the intro, Ty Burr suggests to use the book as reference material to get you started introducing your kids to old movies. But I found the book so readable, I was well into the fourth chapter before I thought to get the remote and set up the TiVo to record some of these shows coming on TCM this summer.
I’m excited about watching some of these shows (most of which I’ve never seen) with Eli. Especially the musicals, because I have a feeling he’s going to love those. And it’s always pleasant to think Dora and Diego aren’t the only options.