Comments on: Pizza Technology Marches On

By: Joe Mason

Joe Mason — Tue, 08 Jul 2008 04:09:01 +0000

Ever since my roommate did an internship at Coyle Corrugated Cardboard and came back with a stack of foldable cardboard coffee tables strong enough to stand on (perfect for the student lifestyle! Just leave old pizza boxes and plates of Kraft Dinner lying there until it starts to get disgusting, then throw the whole thing away!) I haven’t made fun of cardboard.

By: Stephen

Stephen — Sun, 06 Jul 2008 16:58:42 +0000

Hey, no worries — since I didn’t mean for it to read as me making fun of the package design, it’s good to know it could be read that way.

By: Rick

Rick — Sun, 06 Jul 2008 13:40:11 +0000

Yeah, I was in the process of using Google patent search when I finally realized that the Corru part was a shortening of Corrugated.

I agree this is a silly way of presenting it, but my first read saw it as a diminishment of the effort put into designing that packaging.

I’ll just go back to keeping my mouth shut now.

By: Geof F. Morris

Geof F. Morris — Sat, 05 Jul 2008 01:36:16 +0000

Yeah, it took me a while to realize that they were mashing together “corrugated” and “skeletal”. Silly.

By: FMI Agent

FMI Agent — Sat, 05 Jul 2008 00:42:39 +0000

Corru-skeletal is a perfectly cromulent word.

By: Stephen

Stephen — Sat, 05 Jul 2008 00:29:17 +0000

Certainly there’s a fair amount of tech that goes into making a good package for e.g. pizza. I’m not trying to downplay that tech or the effort that goes into it. What I am making fun of is them putting pseudo-engineer speak on the box. “CORRU-SKELETAL”? They’re inventing technical-sounding words.

By: Rick

Rick — Fri, 04 Jul 2008 18:14:43 +0000

I wouldn’t be surprised if they don’t print it as part of the licensing agreement for the patented technology. Just because your materials are cheap and mass produced doesn’t mean there isn’t a lot of tech there.

I might be stretching here too, but not all engineers get to put stuff in space.

By: jeanetta

jeanetta — Fri, 04 Jul 2008 15:27:12 +0000

my youngest actually sliced his shin open on a pizza box when he was 2. so maybe they should work on making them safer in that area.

By: Geof F. Morris

Geof F. Morris — Fri, 04 Jul 2008 14:42:11 +0000

Those statements have been cracking me up. The manager in me keeps wondering, “How much are all these foofy statements costing us in printing?”

Yeah, not only did I choose to major in engineering so I could suck the marrow out of life, then I screwed up and went into management and started dissecting the cost of every product I see.

By: FMI Agent

FMI Agent — Fri, 04 Jul 2008 13:24:40 +0000

But does it protect the pizza from crushing ennui?