eHarmony Pays Attention

Over the holidays, eHarmony released apps for iOS and Android that give you access to their site. They chose an unfortunate tagline, though.

eHarmony mobile helps you find someone wonderful "in the palm of your hand"

Since I am a twelve-year-old boy at heart, I had to make a joke about the tagline on Twitter.

I see that eHarmony now helps you find love "in the palm of your hand": http://ping.fm/L3jrw
@Sargent
Stephen Granade

To my surprise, eHarmony responded!

@Sargent Our mobile apps make it easy to use eHarmony wherever you are. We'll take a closer look at the phrasing of that page... Thx.
@eHarmony
eHarmony
@eHarmony I unfairly summarized it, but having that phrase at all has some...unfortunate connotations.
@Sargent
Stephen Granade
@Sargent Indeed it does and we're going to change the phrasing. Thanks for the notification.
@eHarmony
eHarmony

I’m impressed that eHarmony was paying attention, responded, and is changing their tagline. Now only one question remains: what should I use my new-found Twitter power to do?

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