Pizza Technology Marches On

If you’re a packaging engineer, I imagine you have to put up with a certain amount of skepticism about having the word “engineer” in your title. After enough of that, you might want to prove that, dammit, you are too a real engineer.

I imagine that’s what led to this statement on a Domino’s pizza box.

A Domino\'s pizza box with a statement about its corru-skeletal technology.

While “CORRU-SKELETAL TECHNOLOGY” is great, even better is how it protects the pizza from “crushing forces”. Unanswered is how well it withstands shear stress, or if it has the tensile strength necessary to hold together during normal handling while still allowing pepperoni-craving fiends to rip the top right off of the box.

10 thoughts on “Pizza Technology Marches On

  1. Those statements have been cracking me up. The manager in me keeps wondering, “How much are all these foofy statements costing us in printing?”

    Yeah, not only did I choose to major in engineering so I could suck the marrow out of life, then I screwed up and went into management and started dissecting the cost of every product I see.

  2. my youngest actually sliced his shin open on a pizza box when he was 2. so maybe they should work on making them safer in that area.

  3. I wouldn’t be surprised if they don’t print it as part of the licensing agreement for the patented technology. Just because your materials are cheap and mass produced doesn’t mean there isn’t a lot of tech there.

    I might be stretching here too, but not all engineers get to put stuff in space.

  4. Certainly there’s a fair amount of tech that goes into making a good package for e.g. pizza. I’m not trying to downplay that tech or the effort that goes into it. What I am making fun of is them putting pseudo-engineer speak on the box. “CORRU-SKELETAL”? They’re inventing technical-sounding words.

  5. Yeah, I was in the process of using Google patent search when I finally realized that the Corru part was a shortening of Corrugated.

    I agree this is a silly way of presenting it, but my first read saw it as a diminishment of the effort put into designing that packaging.

    I’ll just go back to keeping my mouth shut now.

  6. Hey, no worries — since I didn’t mean for it to read as me making fun of the package design, it’s good to know it could be read that way.

  7. Ever since my roommate did an internship at Coyle Corrugated Cardboard and came back with a stack of foldable cardboard coffee tables strong enough to stand on (perfect for the student lifestyle! Just leave old pizza boxes and plates of Kraft Dinner lying there until it starts to get disgusting, then throw the whole thing away!) I haven’t made fun of cardboard.

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