If you’re a packaging engineer, I imagine you have to put up with a certain amount of skepticism about having the word “engineer” in your title. After enough of that, you might want to prove that, dammit, you are too a real engineer.
I imagine that’s what led to this statement on a Domino’s pizza box.
While “CORRU-SKELETAL TECHNOLOGY” is great, even better is how it protects the pizza from “crushing forces”. Unanswered is how well it withstands shear stress, or if it has the tensile strength necessary to hold together during normal handling while still allowing pepperoni-craving fiends to rip the top right off of the box.