{"id":3435,"date":"2009-11-13T08:14:48","date_gmt":"2009-11-13T14:14:48","guid":{"rendered":"http:\/\/granades.com\/?p=3435"},"modified":"2009-11-13T08:14:48","modified_gmt":"2009-11-13T14:14:48","slug":"how-to-monetize-scientific-controversy","status":"publish","type":"post","link":"https:\/\/granades.com\/?p=3435","title":{"rendered":"How To Monetize Scientific Controversy"},"content":{"rendered":"<p>Chad Orzel, who is an excellent physicist and <a href=\"http:\/\/www.amazon.com\/How-Teach-Physics-Your-Dog\/dp\/1416572287\/ref=sr_1_1\/178-1279102-2481700?ie=UTF8&#038;s=books&#038;qid=1258121182&#038;sr=8-1\">author<\/a> even if he is a Syracuse fan, had a good point: <a href=\"http:\/\/scienceblogs.com\/principles\/2009\/11\/how_to_generate_scientific_con.php\">how do you monetize the scientific controversy you cause?<\/a><\/p>\n<p>Two approaches spring to mind. You can make products to address the problem you&#8217;ve raised. If you were using my <a href=\"https:\/\/granades.com\/wordpress\/2009\/11\/11\/how-to-generate-scientific-controversy\/\">child safety seat example<\/a>, you could create a small neck pillow like the ones that travelers use on airplanes to help keep kids&#8217; heads on their necks.<\/p>\n<p>But that requires some invention, a capital outlay, and someone to pitch your product. Even if you&#8217;re successful you may end up with a quick-flash fad like <a href=\"http:\/\/en.wikipedia.org\/wiki\/Crocs\">Crocs<\/a> or a <a href=\"http:\/\/www.upi.com\/Entertainment_News\/TV\/2009\/11\/12\/Report-Dollhouse-to-end-this-season\/UPI-29431258076322\/\">Joss Whedon show<\/a>. A far safer approach is to become an &#8220;expert&#8221; in the controversy and aim for speakers fees and book deals. True, you may have to start at the shallow end of the pool by blogging, but you don&#8217;t have to stay there. In fact, if you manufacture your controversy carefully enough, you can even get a foundation created around you to support your advocacy.<\/p>\n<p>Great. Now I need another shower.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chad Orzel, who is an excellent physicist and author even if he is a Syracuse fan, had a good point: how do you monetize the scientific controversy you cause? Two approaches spring to mind. You can make products to address the problem you&#8217;ve raised. If you were using my child safety seat example, you could &hellip; <a href=\"https:\/\/granades.com\/?p=3435\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How To Monetize Scientific Controversy<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"tags":[],"class_list":["post-3435","post","type-post","status-publish","format-standard","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/granades.com\/index.php?rest_route=\/wp\/v2\/posts\/3435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/granades.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/granades.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/granades.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/granades.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3435"}],"version-history":[{"count":3,"href":"https:\/\/granades.com\/index.php?rest_route=\/wp\/v2\/posts\/3435\/revisions"}],"predecessor-version":[{"id":3438,"href":"https:\/\/granades.com\/index.php?rest_route=\/wp\/v2\/posts\/3435\/revisions\/3438"}],"wp:attachment":[{"href":"https:\/\/granades.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/granades.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/granades.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}